What’s the key to being a world-leading entrepreneur?

This ExpertTrack blends theory and practice to enhance your understanding of sustainable innovation and entrepreneurship. You’ll have the opportunity to examine the tools needed to set up your own venture – or to bring an innovative and entrepreneurial vision to an existing organisation.

You’ll have a chance to learn how to create value, how to manage innovation and how to tackle the challenges facing new business ventures.

And you’ll find out how to recognise the structural changes that lead to entrepreneurial opportunities and innovation by drawing on your own experiences, using case studies and real-life examples.

Learn the business benefits of social entrepreneurship

Social entrepreneurs don’t just make businesses more successful – they help make the world a better place. You can find out how to create social value through innovation and ‘intrapreneurship’ – the practice of acting like an entrepreneur to be a better leader and problem-solver.

Discover how business ethics can supercharge your startup

What are the challenges and issues of being more ethical in business? From the gender balance and entrepreneurship in different cultures to fostering a more ethical workplace, you’ll discover the strategies, innovation management and types of innovation required to build a more future-minded organisation.

FAQs:

Will this ExpertTrack cover how to do a SWOT analysis?

A SWOT analysis is used to assess a company’s position before you decide on a new strategy. It examines four aspects of a business: strengths, weaknesses, opportunities, and threats. It can help you make the most of an organisation’s resources, allow you to plan competitive strategies – and reduce the chances of failure. You’ll learn how to use these as part of this ExpertTrack.