Are you a business manager or student looking to build business models and learn about strategy implementation?

This ten-week ExpertTrack offers you the opportunity to widen your perspective of business strategy and discover how to use some powerful strategic models.

You have the opportunity to explore the nature and complexity of the business environment and analyse internal resources and strategic capability. You’ll then address the key theoretical aspects of strategy and apply them to practical activities.

Understand how to use SWOT and PESTLE analysis

You will have the opportunity to learn to evaluate and select the best strategic options in relation to internal (SWOT analysis) and external (PESTLE analysis) auditing. Currently, the PESTLE framework examines the key factors (Political, Economic, Sociological, Technological, Legal and Environmental) that influence a business from the outside.

Business strategy basics: from value chain to macroeconomics

This ExpertTrack offers wide-ranging insights into improving how business works. How can an effective value chain deliver more value for less cost? And how can macro analysis and macroeconomic models be used to understand the past, present and potential future of a business?

You’ll tackle all areas of strategic management using tools such as the BCG Matrix, from business-level strategy and international strategy to corporate strategy, including diversification.

Explore how to master powerful competitor analysis tools

Find out how businesses outperform their rivals by looking at how to conduct competitive analysis. With the right tools, you’ll have the opportunity to learn how to view competitors as ‘stakeholders’ and to use their own strategies to see how your own business can grow.

A variety of teaching methods and assessments are used to support your study in this ExpertTrack, including group discussions, case studies, quizzes and individual assignments.