Powerful brands cut through the noise and distractions of everyday life – and because of this, professionals are now exploring how to apply brand-thinking on themselves.

On this ExpertTrack, you’ll be guided by branding expert Professor Jonathan A.J. Wilson and be introduced to personal branding, the concept of creating and promoting yourself as a brand. You’ll learn how to use the same ideas and techniques that big brands do to create a following and set yourself up for success in your field.

You’ll explore the concept of brand thinking and the building blocks of branding in general. With this understanding, you’ll learn how to become better at articulating and expressing what you do, what makes you different, and what you have to offer. What’s more, you’ll learn how to do all this in an authentic voice and with style.

Start to develop your brand identity

On the first course of this ExpertTrack, you’ll explore the winning formulas behind successful brands and the techniques you can apply to develop your brand identity.

You’ll also learn about the importance of marketing communications and the role of cultural differences and empathy in building your brand.

Create your brand personality

To ensure your brand is authentic, you’ll learn how to identify and embrace what makes you uniquely you. You’ll also examine human and consumer behaviour and the significance of understanding how people think and act.

By drawing on the key concepts and best practices of branding coupled with aspects of consumerism and psychology, you’ll learn how to use these insights to develop your brand personality.

Learn to define and promote your brand purpose

On the final course, you’ll develop and define the purpose of your brand to help build your confidence when making connections and delivering your personal pitch.

You’ll also learn how to develop a content plan and strategy as well as the techniques to identify and connect with people and brands.

Throughout the ExpertTrack, you’ll be working on developing a personal style guide to ensure you have an insightful resource and a plan of action to help take your brand to the next level.