eCommerce is going through explosive growth. The adoption of eCommerce by shoppers and businesses has seen a step-change recently. And with smartphones in the hands of every shopper, eCommerce is forecast to keep growing to become a way of life.

If you can develop strong eCommerce strategies, you’ll be able to reach new customers around the world and open up a huge new market online.

This ExpertTrack is specifically designed to help you create your eCommerce strategy from scratch or, if you’re already up and running with your eCommerce business, this course will teach you how to grow and scale. You’ll learn everything you need to know to grow and scale your eCommerce business.

Explore the core frameworks to manage your eCommerce business

eCommerce can be a confusing industry especially considering all of the decisions you need to make when starting out.

On the first course in this ExpertTrack, you’ll delve into the basics of eCommerce, comparing the different business models and setting out a framework to manage your tasks. You’ll then assess the numerous platforms available and decide which one best suits your business.

Get to know your customers

Understanding your customers is one of the most important parts of any business, especially eCommerce. The deeper your knowledge of your target audience, the better you can position your products to sell.

You’ll look at how your products are going to be searched and browsed for, and how you can best display them on your site to create the most revenue growth opportunity for your store. You’ll also cover how to create a great customer value proposition to ensure customers visit, stay, and return, and how to get great customer reviews to boost your social proof.

Succeed online with robust eCommerce strategies and processes

Once you’ve built your foundations of eCommerce knowledge, you’ll start to bring everything together to help you develop strategies and processes to grow your business. You’ll also look at key performance indicators (KPIs) and how best to define and measure success in eCommerce.

Learn with eCommerce and marketing expert Colin Lewis

Colin is a coach, advisor, and facilitator in marketing and eCommerce across Europe and the Middle East to brands such as Unilever, Samsung, Britvic, TK Maxx, Facebook, and Experian.

Having taught eCommerce for over 10 years, Colin is uniquely positioned to help you set up your eCommerce store and grow your business successfully.