This ExpertTrack from the University of Kent will take you through everything you need to know to create a successful business. From cultivating a promising business idea through to leading an international expansion, you’ll build the relevant skills to manage the journey effectively.

Whether you’re new to business management or you’re already studying business, this ExpertTrack will give you the tools you need to kick start your business idea.

Develop effective leadership skills and learn techniques for managing international businesses

There are a number of different tried-and-tested leadership styles, each with its own advantages and disadvantages. Before building on your own leadership skills, you’ll explore different leadership styles and how they can work in a complex, international business environment.

The first course on this ExpertTrack will also take you through organisational structures and workplace culture, and how to adapt both to fit your business. You’ll then be able to look at what makes a great leader, how people become leaders, and how to improve your management skills.

Shape your business from idea to launch and expansion

Before you jump head-first into a new business venture, you first need to assess if it’s a feasible idea. Explore competitive environments and learn how to analyse the market and your competitors to better inform your decisions.

Then, delve into the all-important area of financial planning and the different options for funding a business.

Build your skills to successfully market your business and products

Marketing is an important aspect of every business, so it’s crucial that you have a basic understanding of it to ensure a successful launch.

The final course in this ExpertTrack will take you through core marketing principles and how to apply them to your product. You’ll look at marketing strategies as well as customer segmentation and finding your target audience.