To ensure your brand or product is seen by the right people, it’s important to know how to successfully implement a digital marketing strategy.

With the rise of the digital landscape, it can be difficult to keep up with new technologies, tactics, and marketing channels. This ExpertTrack will help you build your knowledge and develop up-to-date skills in digital marketing to help you stand out as you start your marketing career.

You’ll examine case studies from top brands to learn best practices in digital marketing strategies. With this knowledge, you can deploy effective tactics right away in your organisation, or build a strong portfolio piece for your future role in marketing.

Develop an effective marketing strategy

You’ll build a strong foundational knowledge of marketing skills before being guided through creating your own marketing mix strategy.

You’ll walk through case studies and learn how to carry out in-depth analysis to help you implement a successful strategy that aligns with your business objectives, positioning, and target audience.

Understand key marketing philosophies

You’ll explore historical and fundamental theories of marketing to understand the proven tactics that underpin our strategies today.

With this knowledge, you’ll investigate human behaviour and key marketing channels to help you create your own marketing strategy.

Discover marketing fundamentals to improve your customer journey

You’ll gain a solid understanding of the whole customer journey to examine where you can improve your customers’ experience.

Exploring automation and real-life case studies, you’ll learn how to improve lead generation and conversion.

Explore the marketing mix to increase revenue

Delving into the marketing mix, you’ll learn how you can create a more targeted approach to your marketing strategies to increase your chance of sales.

You’ll explore the four Ps to promote your product or service, understand your unique selling points, and examine the channels available to you in your digital marketing strategy.

Learn from top educators and media experts

Throughout this ExpertTrack, you’ll learn alongside industry experts with 5-15 years of experience.

You’ll learn skills from specialist areas including; user experience, information architecture, social media, SEO, and more to help you kick start your digital marketing career.