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Brand Purpose: Marketing Yourself and Building Meaningful Connections

Learn the best practices from branding experts to present your personal brand with confidence, professionalism, and purpose on this specialist online course.

Duration

3 weeks

Weekly study

4 hours

100% online

How it works

Included in an ExpertTrack

Course 3 of 3

Get full ExpertTrack access

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Define the purpose of your personal brand

On this three-week course, you’ll learn how to define your brand’s purpose to ensure you feel confident in delivering that all-important first impression.

You’ll start by refining your personal pitch to maximise the short window of opportunity with a connection to make a lasting positive impression that leads to longer-term gains.

You’ll also learn how to identify and connect with people and brands that will help you reach your strategic aims and goals, whether they be work or personal.

Master content creation and strategy

You’ll explore the role of scheduling in content creation as you start to explore creating your own content to match your brand’s purpose.

With this knowledge, you’ll learn how to develop a content strategy that lines up with the core features of your personal brand.

Finalise your style guide to use in the real-world

You’ll refine and finalise a coherent personal brand style guide that you can immediately start using to develop your brand.

This, along with your content strategy and guide to maximising your opportunities, will ensure you finish the course confident in your personal brand identity and with a plan of action for your next steps as a brand.

Week 1
Pitching your personal brand
- Welcome to Week 1
  In this activity, you will learn what we’ll be covering in the course, and preparing for deeper work on your personal brand by answering an important question: how do you go about making connections?
- Pitching with a purpose
  You may all have heard of the elevator pitch, but how can you refine your pitch to convey your brand? You’ll do this by using the simple S.C.O.T.T structure, which we cover in these steps.
- Maximising your opportunities
  Maximising opportunities is all about increasing the likelihood of good things happening for your brand. In this activity, you’ll be reviewing how you do this, by making a hit list of people and brands that might help you.
- Presenting your personal brand
  How should you present your personal brand? The answer is simple: use a coherent strategy for maximum impact. In this activity, we’ll explore how my BASSLANES approach can help you.
- Wrapping up Week 1
  These steps provide a summary of all that we’ve covered this week, and set up our activities for the next week of the course.
Week 2
Developing brand assets
- Welcome to Week 2
  These steps introduce Week 2 of our course and discuss our focus for the week: identity management.
- Scheduling
  In this activity, we discuss the art of scheduling – planning when and what to post – and how getting it right can help reinforce your personal brand.
- Content creation for purpose
  In these steps, we see how the content you share or personalise adds value to your brand and ensures that you are remembered for doing so.
- Your content strategy
  In this task, you'll create content with a wow factor to promote your personal brand, and review content from other learners.
- Wrapping up Week 2
  These steps round off Week 2 of the course, and give you the opportunity to review what you’ve learned and prepare to consolidate your learning in the final week of the ExpertTrack.
Week 3
Building your network
- Welcome to Week 3
  Welcome to the final week of this course and the ExpertTrack. In these steps, we introduce how you can bring together all the tips and strategies to help shape your fully formed personal brand.
- Engaging and collaborating
  How can we get others to respond positively to our personal brand and brand assets? In these steps, we explore creating authentic and powerful calls to action to encourage a response from your audience.
- Bringing it all together: Develop your style guide
  We now focus on bringing all the elements of your brand together, organising your assets so that they are easy to access and use, and monitoring how they perform.
- Showcasing your work
  How do you now use all the notes, assets and examples you’ve been collating throughout the course? These steps give you some pointers on how to select what to use, and encourage you to share your style with other learners.
- Course revision and summary
  In these final steps, we’ll review our journey so far and revisit our motivations for embarking on this course. We also offer suggestions on how to take your brand to the next level as you forge new connections.