The way in which consumers view a fashion brand is hugely influential. With consumer demands becoming increasingly influenced by ethics, fashion companies must align themselves with their consumer ethics to remain competitive.

On this three-week course, you’ll delve into the concept of ethics to help you better understand its role in today’s fashion industry.

You’ll uncover the history of ethics as well as philosophers’ contributions to ethical theory. This knowledge will help you explore the various approaches that can be used to address ethical dilemmas in both everyday life and the fashion industry.

Unpack ethical decisions in the fashion industry

With your knowledge of ethics, you’ll start to connect ethical decision-making to fashion industry applications.

You’ll explore the decisions of both the consumer and fashion companies as you unpack various perspectives related to ethics. This knowledge will help you understand more about your customers and what they consider in their decision-making process, and how this affects the decisions made by fashion companies.

Explore consumer’s ethical behaviour

You’ll identify how consumers seek to exercise positive ethical behaviour in their purchasing choices.

This knowledge will help you explore the barriers consumers face to positive ethical behaviour and how these can be overcome.

Understand the actions of fashion companies with the experts at Bloomsbury Academic

With the knowledge of consumer ethical behaviour, you’ll be able to summarise the effects that fashion companies’ unethical actions can have on consumer decisions.

Guided by the expertise of Bloomsbury Academic, you’ll finish the course with a deep understanding of how ethics influences consumer behaviour and how this in turn affects fashion companies.