For any new business to succeed, it is vital you know who your customers are and what needs they have.

On this four-week course from the University of Adelaide, you’ll learn the customer care strategies that will help you build a strong customer base, improve retention, and develop a good reputation as a new business.

Guided by industry professionals, you’ll discover how you can identify your customers, understand their needs, and address their pain points with strategies and tools for retention.

Unpack customer retention strategies

You’ll start by learning what a customer retention strategy is and how business reputation informs retention.

Next, you’ll learn techniques to better understand your customers as you discover the importance of dealing with complaints and feedback to ensure better retention.

Learn how to use business analytics to help you succeed

Being able to harness business analytics is crucial in helping you solve business problems.

You’ll learn the business analytics techniques to help you gain key insights you can use to help further develop your customer care strategy.

Discover everything you need to know about business contracts

Finally, you’ll learn how contracts work, including the legalities and steps in a business contract, and how to prepare and protect yourself if anything goes wrong.

By the end of this course, you’ll have the knowledge and practical skills to effectively create a customer care strategy for your new business.