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Digital Marketing: New Trends and Technologies

Modernise your marketing strategy and stay ahead of the curve by learning about the latest digital trends and technologies with this online course from Nottingham Business School.

Duration

3 weeks

Weekly study

2 hours

100% online

How it works

Unlimited subscription

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Take your digital marketing skills to the next level.

The tools of digital marketing evolve almost daily. To stay up-to-date and ahead of the curve, marketers need regular training in new trends and technologies.

On this three-week course from the Nottingham Business School, you’ll discover the latest developments shaping digital marketing. From the Gartner Hype Cycle to consumer behaviour and marketing strategy, you’ll master key concepts and gain crucial skills for the future.

Master organisational strategy and consumer behaviour

Marketing is just one piece of the organisational puzzle. To make sure your campaigns are aligned with company strategy, you need to understand all aspects of your organisation, brand, and target audience.

In the second week of the course, you’ll delve into organisational strategy, consumer behaviour, and the readiness and capability framework.

Upskill and take advantage of professional mentoring

Continuing professional development is the only way to stay on top of developments in the field. Led by business experts at Nottingham Business School, this course has been specially designed to provide training and mentoring to help you progress in your digital marketing career.

You’ll finish the course with the tools, skills, and support you need to future-proof your digital marketing strategy.

Week 1
Emerging Trends: Looking Beyond the Current
- Activity 1: Welcome
  In your first activity, we welcome you to the course and give you an opportunity to introduce yourself to us. We also tell you what will be covered in the course and how you might get the best from it.
- Activity 2: Trends
  In this activity, we will take some time to understand how we become aware of emerging trends that have the ability to impact and influence the markets that you might operate within and your target audience.
- Activity 3: Sources
  In this activity, we will be taking a look at some sources that might help us determine the knowledge and skills required, based on any technologies that our organisations might use within marketing.
- Activity 4: Futures (Horizon-Scanning)
  In this activity, we will be taking a look at how we might understand what the future holds in relation to emerging tools and technologies that our knowledge and skills need to be ready for.
Week 2
What's Important for the Organisation? Sifting Popularity from Suitability
- Activity 1: Understanding Organisational Strategy
  In this activity we will take some time to understand what organisation strategy consists of and how, by taking the time to reflect upon an organisation’s strategy, we can start to understand its overall direction.
- Activity 2: Understanding Target Audience
  In this activity, we will consider how what we know of our target audience and their journey/experiences can help us understand where and in what areas of marketing practice we might need to develop our own knowledge and skills.
- Activity 3: Organisational Capabilities
  In this activity, we will explore how the digital maturity of an organisation can be gauged and how we can start to understand how mature an organisation's digital marketing is.
- Activity 4: Organisational Readiness
  In this activity, we will explore how an organisation's capabilities need to be considered. Any disruptions or trends in an organisation’s environment will have an impact on an organisation’s capabilities and effectiveness.
Week 3
Training vs. Education: 'Edutrain'
- Activity 1: Generalists vs. Specialists
  In this activity, we will start to explore the mix of knowledge and skills and to what degree of depth and breadth knowledge and skills might need to be developed.
- Activity 2: Mentoring
  In this activity, we will consider the practices of mentoring and reverse mentoring, and the opportunities these can present for the development of knowledge and skills.
- Activity 3: Barriers to Development
  There are many potential barriers to development. However, in this activity, I will focus upon just those which I came across in the course of conducting my own research.
- Activity 4: Education vs. Training
  In concluding this short course, I will cover some routes to which any identified knowledge and skills gaps might be addressed.