onlincourse

Digital Skills: Digital Marketing

Delve into different digital marketing strategies and learn how to choose the right technique to target your customers with this online course from Accenture.

Duration

2 weeks

Weekly study

3 hours

100% online

How it works

Digital upgrade

Free

Accreditation

More info

Learn to use digital marketing strategies to grow your business

Digital marketing is a crucial tool to reach your audience and grow your business.

On this two-week course, you’ll explore what digital marketing is, why it is so important for an organisation, and how to use it effectively.

You’ll uncover different digital marketing strategies and understand the importance of balancing and integrating these techniques to successfully target your customers.

Explore different digital marketing techniques

With so many marketing strategies available, it can be difficult knowing which one works for your business.

This course will help you delve into each marketing strategy such as banner advertising, pay per click advertising, content marketing, search engine optimisation, social media, and email marketing to ensure you can find the right strategy for your business.

Learn to integrate different marketing strategies

Though marketing strategies can be powerful separately, you’ll explore the importance of balancing and integrating these strategies together.

Through this exploration, you’ll understand how integration in marketing is vital in helping to target your customers more effectively.

Enhance your digital skills with Accenture

On the course, you’ll be guided by the specialists at Accenture. With their expertise, you’ll finish with a sound understanding of digital marketing and will have gained essential digital skills to use in your organisation.

Week 1
How to use digital marketing
- Getting started
  Welcome to the Digital Marketing course. First, let’s look at staying safe online, and meet the team who will be helping you through the course.
- Introduction to digital marketing
  In the first activity we will learn what digital marketing is all about, aims of digital marketing, and explore some digital marketing strategies.
- Banner advertising
  We will now explore one of the advertising methods used in digital marketing called banner advertising.
- Pay per click advertising
  Now we will learn about another method of digital marketing called pay per click advertising.
- Content marketing
  We will now dive deeper into content marketing, which is a key element of digital marketing.
- Weekly round-up
  Take a moment to reflect on what you've learnt about digital marketing, and share with other learners!
Week 2
Digital marketing techniques
- Search engine optimisation
  Over the next few steps we will learn about how businesses can use techniques to improve the visibility of their site in search engine results.
- Social media
  In this section we will explore what social media marketing is and how you can leverage it to grow your brand.
- Email marketing
  In this activity we will learn about email marketing, and what to keep in mind to use this digital marketing technique effectively.
- Integrated digital marketing
  This activity will help us to explore digital marketing techniques as a whole and how they can be used together for a successful digital marketing campaign.
- Digital marketing career
  We will now explore what a career in digital marketing could look like.
- Weekly round-up
  This is your chance to put everything you have learned about in this course to complete the end of course test.