Doing Business in Web3
Explore the fundamentals of Web3 in business contexts and discover how this emerging technology is transforming digital business with this online course from RMIT University.
Duration
6 weeks
Weekly study
4 hours
100% online
How it works
Unlimited subscription
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Accreditation
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Established
1887
Location
Melbourne, Australia
World ranking
Source: QS World University Rankings 2022
Established
2017
Location
Melbourne, Australia
Examine business strategy and decision making for start-ups in Web3
Web3, a stack of technologies underpinned by blockchain smart contracts, is revolutionising digital business and creating exciting opportunities for entrepreneurs.
On this six-week course from RMIT University, you’ll explore Web3 technologies, and examine business models, financing, strategy, governance and law, and learn how to harness Web3 for business growth.
Explore the business implications of Web3 technology
Delving into the Web3 stack, you’ll see how core Web3 technologies are transforming businesses and delivering innovative new business solutions.
You’ll learn to assess the implications of Web3 and identify any advantages for your own business.
Analyse business models in Web3 contexts
Guided through the basics of building a Web3 business, you’ll begin by exploring a range of challenges faced by start-ups from product-market-fit to understanding the economic flywheel. You’ll then analyse how these familiar issues are different in the context of Web3.
Moving on to financing, you’ll learn how to fund your Web3 venture and assess the practicalities of various funding approaches. You’ll then address strategy, governance, and legal frameworks that affect businesses in the digital space, identifying unique opportunities and challenges within Web3.
Deliver business growth in Web3
You’ll finish this course by exploring how to grow your Web3 business. You’ll identify common issues faced by scaling businesses and how to address them, from community management to ecosystem incentives.
By the end of this course, you’ll be familiar with the business models and processes unique to the Web3 industry. With this knowledge, you’ll be able to plan your own start-up using Web3, understanding the risks and rewards of working with innovative and emerging technology.
Week 1
Web3 technology
Introduction
Introduction to the course.
The road to Web3
This section will frame the evolution of the internet from Web1 to Web2 to its latest generation Web3.
Web3 technologies
An overarching view of Web3 infrastructure.
Web3 and the ownership economy
Explain what you think the ownership economy is or how it might change the way you engage in the economy.
Week 1 wrap-up
A summary of what we have covered this week.
Week 2
Business models for Web3
Introduction to Week 2
Let's get started with Week 2.
On start-ups
Some of the fundamental concepts of start-ups and their role in the economy.
Product-Market-Fit
What product market fit is and how it differs in Web3.
Digital platforms
What a digital platform is and why Web3 platforms are different.
Network effects
What network effects are and why the Web3 network effects are different.
The Cold Start Problem
In this section we explain what the Cold Start Problem is and how it differs for Web3 businesses.
The Flywheel Effect
We introduce the concept of economic flywheels.
Week 2 wrap-up
A summary of what we have covered this week.
Week 3
Financing in Web3
Introduction to Week 3
Welcome to Week 3.
Financing 101
It's time for some financing 101.
Private sales and venture capital
This section introduces the venture capital (VC) industry and explains the differences between Web2 and Web3 VCs.
Web3 financing
We introduce the democratisation of financing with the rise of Web3 businesses.
Public sales
We explore what Web3 public sales are, the reasons for doing them, and the risks behind them.
Vesting
What is vesting and why is it important?
Week 3 wrap-up
A summary of what we have covered this week.
Week 4
Web3 strategy and governance
Introduction
Welcome to Week 4.
Web3 strategy
Let's explore Web3 strategy.
Token Economics 101
This section looks at tokenomics options available to a Web3 business.
Airdrops
Should you airdrop, and how should you do it?
Governance
Let's identify the strategy and governance decisions required of a Web3 business.
Constitutions
Many Web3 projects (particularly DAOs) create constitutions. Here we explore what they are.
Creating a team
We explore the importance of a team and discuss what a successful Web3 team looks like.
Week wrap-up
Well done! You've reached the end of Week 4.
Week 5
Web3 and the law
Week 5 introduction
Welcome to Week 5.
Regulating cyberspace
What is the extent that cyberspace can be regulated and what issues does this pose for users in Web3 businesses?
Business structures
An introduction to different types of business structures.
DAOs and legal entities
This section gives an overview of legal take on DAOs.
Other legal issues
Here we cover a series of other legal issues you should think about.
Seeking legal advice
In this section we discuss the importance of legal advice.
Week 5 wrap-up
A summary of content covered in Week 5.
Week 6
Growing a Web3 business
Introduction
Welcome to Week 6, the final week of the course.
Scaling 101
What does it mean to scale a business? What are the challenges?
Managing your community
How do you manage your Web3 community? We explore the concepts of working in a distributed workforce.
Governing a growing Web3 business
An overview of governance when it comes to subgroups and available tools to help you scale your governance.
Working in Web3
Guidelines for working in the Web3 world
Course wrap-up
Looking ahead to your next step in Web3 after completing this course.
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