Business Fundamentals: Effective Communication

Gain a practical grounding in effective communication in a business context with this communication skills course.

Duration

4 weeks

Weekly study

3 hours

100% online

How it works

Unlimited subscription

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Accreditation

More info

Established

1969

Location

Milton Keynes, UK

World ranking

Source: Times Higher Education World University Rankings 2020

Learn how to improve your communication skills in a professional context

Faced with a daily deluge of information, effective communication has never been more important.

This online course offers you a practical grounding in using different types of communication media to boost your personal effectiveness, save you time, and reduce your stress levels.

You will discover the principles of how to write emails, reports, and proposals. You will find new confidence in your ability to make convincing presentations and conduct productive meetings. And you will develop communication skills that are sensitive to cultural and personal differences.

  • Week 1

    Effective communication in the workplace

    • What is business communication?

      Business communication is defined as the written and spoken interaction that takes place between people who operate in business contexts. It may be classified as internal or external to the organisation.

    • Targeting your audience

      Who are your audience? What are they like? What do they think?

    • Being aware of your context

      Each organisation has its own culture; that is, its own beliefs and assumptions which are the basis for its goals, strategies and structure.

    • Communicating through rich media: meetings

      We all attend meetings of some description. Meetings have a purpose and offer opportunities to meet others, share information, plan projects and make decisions.

  • Week 2

    Giving successful presentations

    • Business presentations

      Presentations are common in business contexts. Successful business presentations must be engaging and clearly organised.

    • Preparing a presentation

      Successful presentations are clearly planned and are tailored to their specific audience and context.

    • Structuring a presentation

      Learn to deliver a clearly structured presentation that your audience will be able to follow easily.

    • Engaging with your audience

      Involve your audience through a range of strategies.

  • Week 3

    Online written communication

    • Key principles of business email communication

      Effective emails are clearly and professionally written and respond to their recipients’ needs and expectations.

    • Writing an effective workplace email

      When writing an email, it is important to follow a clear and logical structure.

    • Enterprise social networking

      Enterprise social networking allows users to connect with a wider range of people within an organisation to develop relationships and promote innovation.

  • Week 4

    Effective writing

    • Writing persuasive documents

      Writing a persuasive text consists of building an argument, which means putting forward one or more points of view and demonstrating that they are valid.

    • Writing a report

      Learn to write a report that will help to convince readers to accept the findings of the investigation and its recommendations.

    • Writing a proposal

      Learn to write proposals that will persuade another person to approve a particular project or action and to support its implementation.

    • Working collaboratively

      Developments in communication and the way they are used could change our workplaces dramatically.

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