Business Fundamentals: Effective Communication
Gain a practical grounding in effective communication in a business context with this communication skills course.
Duration
4 weeks
Weekly study
3 hours
100% online
How it works
Unlimited subscription
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Accreditation
More info
Established
1969
Location
Milton Keynes, UK
World ranking
Source: Times Higher Education World University Rankings 2020
Faced with a daily deluge of information, effective communication has never been more important.
This online course offers you a practical grounding in using different types of communication media to boost your personal effectiveness, save you time, and reduce your stress levels.
You will discover the principles of how to write emails, reports, and proposals. You will find new confidence in your ability to make convincing presentations and conduct productive meetings. And you will develop communication skills that are sensitive to cultural and personal differences.
Business communication is defined as the written and spoken interaction that takes place between people who operate in business contexts. It may be classified as internal or external to the organisation.
Who are your audience? What are they like? What do they think?
Each organisation has its own culture; that is, its own beliefs and assumptions which are the basis for its goals, strategies and structure.
We all attend meetings of some description. Meetings have a purpose and offer opportunities to meet others, share information, plan projects and make decisions.
Presentations are common in business contexts. Successful business presentations must be engaging and clearly organised.
Successful presentations are clearly planned and are tailored to their specific audience and context.
Learn to deliver a clearly structured presentation that your audience will be able to follow easily.
Involve your audience through a range of strategies.
Effective emails are clearly and professionally written and respond to their recipients’ needs and expectations.
When writing an email, it is important to follow a clear and logical structure.
Enterprise social networking allows users to connect with a wider range of people within an organisation to develop relationships and promote innovation.
Writing a persuasive text consists of building an argument, which means putting forward one or more points of view and demonstrating that they are valid.
Learn to write a report that will help to convince readers to accept the findings of the investigation and its recommendations.
Learn to write proposals that will persuade another person to approve a particular project or action and to support its implementation.
Developments in communication and the way they are used could change our workplaces dramatically.
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