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Fundamentals of Digital Transformation and Data Analytics

Gain the technical knowledge and hands-on experience you need to start your career in digital transformation and data analytics, with National Tsing Hua University.

Duration

6 weeks

Weekly study

3 hours

100% online

How it works

Unlimited subscription

Learn more

Established

1956

Location

Taiwan

World ranking

Source: QS World University Rankings 2021

Become a digital and data expert with National Tsing Hua University

Digital transformation is a fundamental part of business today. From CRMs to analytics tools, there are an almost infinite number of information systems available to assist companies operationally.

On this six-week course from National Tsing Hua University, you’ll become an expert in digital transformation for business. Whatever your level of technical expertise, you’ll gain the skills and knowledge you need to accelerate your digital career.

Learn how to harness information systems for business strategy

After an introduction to the concept of digital transformation, you’ll get stuck into discussing its role in business strategy.

You’ll explore the added value that digital systems can bring to businesses, and examine real-world case studies of digital transformation at work.

Discover digital supply chain management and customer relationship management

In Weeks 4 and 5 of the course, you’ll consider the digitalisation of supply chain management (SCM) and customer relations management (CRM).

You’ll look at a range of examples showing how digital transformation has enhanced an organisation’s internal and external procedures.

Gain hands-on experience of data mining and data analytics

In the final week of the course, you’ll address the issue of data analytics. Using real data sets and analytics software, you’ll gain hands-on experience of processing business data.

Throughout the course, you’ll complete practical exercises and analyse real business case studies, helping prepare you to put your data expertise into practice.

Week 1
DT and DA Introduction
- Course Introduction
  Welcome to our course, Fundamentals of Digital Transformation and Data Analytics! Meet the team who will be helping you through the course and find out more about what you'll be learning.
- What is Digital Transformation?
  In this activity, we will briefly introduce the main concept of digital transformation (DT).
- Debate: The world is flat
  After learning the basic idea about digital transformation and the perception, the world is flat, we hold a debate to show your opinion.
- Weekly Review
  Reflect on what you have learned about digital transformation this week.
Week 2
DT and Business Strategy
- Introduction to business strategy
  In the first activity, we are going to introduce you to different business strategies used in enterprises.
- Dell Case Study
  Learn business strategy through Dell case.
- Weekly Review - Conclusion of Dell Case
  Conclude and discuss the business strategy in the Dell case.
- (Optional) Digital Transformation Case
  Share a digital transformation case with several challenges that happen in a company.
Week 3
DT and Internal Organization (ERP)
- DT system in the enterprise
  In this activity, we introduce how IT systems work in the enterprise and enterprise resource planning systems (ERP).
- ERP and BOM
  Introduce how ERP systems manage business processes, and how BOM provides a detailed list of components needed to manufacture a product.
- Challenges of an Integrated ERP
  Describe the challenges that happened when implementing an integrated ERP system.
- Weekly Review - Cisco Case Study
  Conclude and discuss the ERP system in the Cisco case.
Week 4
DT and Supply Chain Management (SCM)
- Supply Chain Management (SCM)
  In this activity, we give an overview of the supply chain and present the difficulty of supply chain management (SCM).
- Bullwhip Effect
  In this activity, we shed light on the bullwhip effect, a crucial phenomenon that occurs in the supply chain.
- Beer Game
  In this activity, we will understand the bullwhip effect through a beer game.
- Weekly Review - SCM
  In this activity, we review the concept of SCM systems and what we learned about the bullwhip effect through the beer game.
Week 5
DT and Customer Relationship Management (CRM)
- Customer Strategy
  In this activity, we will show you how to develop a customer strategy.
- Customer Relationship Management (CRM)
  In this activity, we show you what are the key steps to building customer relationship management (CRM).
- Data Analytics
  Show how and why data analytics are important.
- Cloud Computing
  Introducing the advantages and disadvantages of cloud computing.
Week 6
DT and Data Analytics
- Introduction of Data Analytics
  In this activity, we will familiarize you with the fundamentals of data analytics, including the critical steps involved in conducting data mining.
- How to run data mining
  Demonstrate how to run a data mining project through RapidMiner software.
- Improve Data mining results
  Demonstrate how to improve a data mining process.
- Course Review - Business Value
  In the last activity, we review the concepts of the whole course and discuss the business values associated with digital transformation and data analytics.