To take your business idea from concept to reality, you need a strategy to help set you up for success.

This four-week course from The University of Adelaide will arm you with that strategy and equip you with essential entrepreneurial skills to successfully launch your business idea.

Guided by industry experts, you’ll learn how to effectively identify your competition, conduct consumer research, and build your network. With this knowledge, you’ll have the tools to start, run, and grow your new business.

Identify your customer needs by creating a customer persona

Understanding your customers is crucial for any business.

On the course, you’ll learn how to create a detailed profile of your ideal customer by developing a customer persona. This will help you understand what your customer needs, what motivates them, and what pain points they have.

With this understanding, you’ll learn how to identify your unique selling point and offer value – helping you connect with your customers better and stand out from the competition.

Discover the importance of business networking

Next, you’ll discover tips to build and maintain your business network.

Within this, you’ll unpack the importance of branding and pitching as you learn the strategies for building brand awareness.

Master the fundamentals of business planning

Finally, you’ll learn how to make a business plan that includes strategies for learning and developing your team’s skills.

You’ll discover how continuous learning and development is key in creating a skills-based organisation as you learn how to evaluate your team’s ability and find gaps.

By the end of the course, you’ll have a solid strategy to follow to turn your business idea into a reality.