An Introduction to Artificial Intelligence in the Tourism Industry
Discover how artificial intelligence is set to shape the future of tourism, in this introductory tourism management course aimed at industry professional, from Luleå University of Technology
Duration
2 weeks
Weekly study
4 hours
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How it works
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Get an introduction to the potential applications of AI in tourism management
We are in the midst of what commentators are calling the Fourth Industrial Revolution, or Industry 4.0.
This describes the advent of new technologies that are set to irreversibly change working practices across sectors. Chief among these technologies are artificial intelligence and machine learning. These changes will almost certainly have a profound effect on the future of tourism.
This tourism management course offers an introduction to artificial intelligence, and considers how it will affect the tourism industry.
Explore applications of AI in the tourism industry, such as generative AI
You will gain a broad understanding of how AI and machine learning work, and learn to distinguish fact from fiction. You will consider the latest trends and developments, considering real-life artificial intelligence use cases. You will also consider key questions around AI ethics, addressing the common and valid concerns that come with these new technologies.
With this introduction to AI, you will begin to understand the potential applications of AI in the tourism industry. This will empower you to shape its future.
Shape the future of tourism
This tourism management course does not require any prior technical knowledge of artificial intelligence or computer programming. It is aimed at tourism industry professionals, with a stake in the future of tourism.
It is designed and delivered by leading artificial intelligence experts at the Luleå University of Technology.
Week 1
Introduction to AI
Welcome to the course
Welcome to the course An Introduction to Artificial Intelligence in the Tourism. In this week, we present artificial intelligence and the history of AI.
An introduction to AI
What is and what is not AI? Also included here is a short history of AI.
Definition of AI
An explanation about how experts define AI
Levels of AI and Quantification
We go through the levels of Intelligence and explain the differences between strong AI and weak AI.
Environments and agents of AI
An introduction to different types of AI environments and agents.
End of Week 1
A summary of the week
Week 2
Components of AI
Welcome to Week 2
In Week 2, we are going to talk about all the important components of AI. We will cover topics like Machine Learning, Reasoning, and Robotics as well as discuss ethics in AI and how to apply it to the Tourism sector.
Major fields and application in AI
An examination of the sub-areas of AI as per the European Union Expert Report: machine learning, reasoning and robotics.
Classification of AI
We talk about classification, in general, as well as clustering and how to apply it to AI.
Application of AI
We talk about general application of AI such as speech and translation.
AI in tourism
We give recommendations for the tourism sector and talk about online customer service.
The ethics of AI
In this section, we will discuss ethical concepts and the ethical requirements in AI.
End of course reflection
We look back at the course and reflect on what we have been learning.
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