Introduction to Product Management

Discover the fundamentals of product management and learn how to build products and services that meet user needs on this online short course from Government Campus.

Duration

3 weeks

Weekly study

3 hours

100% online

How it works

Unlimited subscription

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Learn about what product managers do and the techniques they use

This course covers the main product management concepts and techniques that product managers use in their day-to-day activities.

The skills and techniques discussed in the course are based on the Government Digital and Data Profession Capability Framework, which sets out what product managers need to do at each stage of their career development.

Increase your knowledge of product management and identify user needs

You’ll increase your knowledge of product management and by the end of the course, you’ll demonstrate a basic understanding of its fundamental concepts.

You’ll also interpret information to support your decision-making and prioritisation in your product management career.

Apply product management techniques to your day job

You’ll then apply product management techniques to your day job and formulate product visions and roadmaps to improve your career within the sector.

You’ll also contribute to the product management community by sharing your experience and insights.

Learn from product management experts working in government

Throughout this course, you’ll be under the guidance of experienced product managers working at the Central Digital and Data Office (CDDO - Cabinet Office) and in other departments of the UK government.

The course is based on the government manual and the Central Digital and Data Office’s Capability Framework which sets out the skills needed for digital roles in government.

  • Week 1

    Products and Product Management

    • Introduction to the course

      Welcome to the course! Find out what you will learn over the next 3 weeks.

    • What is product management?

      Listen to product managers talk about what their jobs involve and the skills they need, and get an overview of the main techniques they use in their work.

    • Product vision and strategy

      Learn about the difference between a product vision and strategy, listen to product managers talk about what makes a good vision, and create your own product vision board.

    • Summary of the week

      A review of what we learned this week, a look forward to Week 2, and an end-of-week review test to check your learning so far.

  • Week 2

    Users

    • Introduction to Week 2

      Find out what we will be covering in Week 2.

    • Who are your users?

      Let's learn about users.

    • User needs and user research

      Read about user needs, how to turn them into user stories, and why user research is an important aspect of building a product.

    • Summary of the week

      A review of what we learned this week, a look forward to Week 3, and an end-of-week review test to check your learning so far.

  • Week 3

    Planning and Prioritisation

    • Introduction to Week 3

      Find out what we will be covering in Week 3.

    • The minimum viable product (MVP)

      Learn about the 'minimum viable product' and why it's important for the product management cycle.

    • Product roadmaps

      Listen to product managers discuss product roadmaps and learn to create your own.

    • Prioritising your work

      Learn about some prioritisation techniques product managers use to decide what their teams should work on first.

    • Summary of the week

      A review of what we learned this week and throughout the course, your final end-of-week review test, and information about certification and accreditation.

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