Principles of Service Management
Discover how service management can help you to better serve and understand your customers with this online course from the Hanken School of Economics.
Duration
5 weeks
Weekly study
4 hours
100% online
How it works
Unlimited subscription
Learn more
Find out what the discipline of service management can do for your business
Today an increasing number of companies compete on service, not product. As a result, understanding a service-based approach to business is essential - even for product-based businesses.
On this course you’ll learn the latest thinking in service management, exploring a service-centric perspective to marketing and management. You’ll examine service as a business model, the value creation process, customer perceived quality and promise management.
Ultimately, you’ll discover how service-based thinking can help you better serve your customer, and overcome a range of business challenges.
What topics will you cover?
- Week 1 - Service as a perspective on business
- Week 2 - The importance of service orientation
- Week 3 - A profitable service business
- Week 4 - Managing a service business
- Week 5 - From manufacturing to service (logic)
More courses you might like
Learners who joined this course have also enjoyed these courses.
