Starting a Business 3: Customers and Competitors
Find out how understanding and targeting your market can help your business stand out from the crowd with this online course from the University of Leeds.
Duration
2 weeks
Weekly study
2 hours
100% online
How it works
Unlimited subscription
Learn more
To run a successful business you need to understand who your customers are and more importantly, how you are going to reach them. Whether you have an idea for a future venture or you already have a side-line business whilst studying, this course will help you to recognise and understand your target market. It will give you the time to plan and help you to start documenting your thoughts in a structured business plan while allowing you to share your ideas with others.
This course is the third in a series of six about ‘starting a business’.
What topics will you cover?
- Define a market: identifying customers and competitors
- The theory of understanding markets: the differences between a market and an industry
- Analyse a market: the market size and its potential
- How to determine a business’ target market
- Competitor analysis
- How to target specific customers
- The business plan: customers and competitors
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