Discover how entrepreneurs turn innovative new business ideas into successful startups with this ExpertTrack from Coventry University.
5 hrs per week
Approx 10 weeks
Certificates
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How it works
Cost
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Level
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Established
1992
Location
Coventry
Course 1
Uncovering Your Entrepreneurial Potential
Explore what makes a good entrepreneur and how applying an entrepreneurial approach can create economic and social value.
2 weeks
5 hours per week
Week 1
Conceptualising Innovation and Entrepreneurship
- Introduction to innovation and entrepreneurship
- Core concepts
- Entrepreneurship as task, process, traits or outcomes
- Coming up next
Week 2
Innovation and Entrepreneurship Practice
- Value creation
- Types of entrepreneurship
- Innovation and entrepreneurship practice
- Coming up next
Course 2
Creativity and Innovation: Their Role in Becoming an Entrepreneur
Adopt a creative mindset in order to develop your business idea and overcome resistance to innovation.
2 weeks
5 hours per week
Week 1
Ideation
- Introduction to creativity and innovation
- Creativity and innovation explained
- Ideation
- Coming up next
Week 2
Process of Innovation
- Process of innovation
- Making a change
- Coming up next
Course 3
Implementing Your Business Ideas: From Risk Identification to SWOT Analysis
Do you have a new business idea or opportunity? Learn how to assess the viability of your idea to help make it a reality.
1 peer-graded assignment
2 weeks
5 hours per week
Week 1
Starting and/or Growing a Business
- Opportunity identification
- Operationalising the opportunity (implementation)
- Coming up next
Week 2
Business Opportunity Implementation
- Assessing demand
- Risk identification and management
- Teams and their value in implementing a business opportunity
- Summary and reflection
Course 4
Success and Failure in Entrepreneurship: Discover the Key to Business Success
Investigate why businesses succeed or fail in a range of entrepreneurial contexts.
1 test
2 weeks
5 hours per week
Week 1
Evaluating the Business Opportunity
- Entrepreneurial success and failure
- Understanding business failure
- Business failure statistics
- Coming up next
Week 2
Success and Failure in Different Entrepreneurial Environments
- Business success
- Differences between entrepreneurial environments
- Summary and reflection
Course 5
Green Innovation and Business Ethics: The Future of Entrepreneurship
Learn how to foster an entrepreneurial culture in business and take a critical view of innovation and entrepreneurship in society.
1 peer-graded assignment
2 weeks
5 hours per week
Week 1
The Impact of Innovation and Entrepreneurship
- Linking theory with practice
- Contemporary issues in innovation and entrepreneurship
- Coming up next
Week 2
Fostering Entrepreneurship and Innovation
- Ethics and entrepreneurship
- Entrepreneurship in different cultures
- Fostering an entrepreneurial culture
- Summary and reflection
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