Discover how to build better business models and corporate strategy through strategy implementation, with an ExpertTrack from Coventry University.
5 hrs per week
Approx 10 weeks
Certificates
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How it works
Cost
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Level
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Established
1992
Location
Coventry
Course 1
An Introduction to Macro Environmental Analysis and Business Strategy
Explore the fundamentals of business strategy and learn how the macro environment and macroeconomics affect strategy formulation.
1 peer-graded assignment
2 weeks
5 hours per week
Week 1
Contexts of strategy and decision making
- Welcome to the course
- Origin of strategy
- Globalisation and its impact on strategy
- Summary of the week
Week 2
Macro Analysis
- Welcome to Week 2
- Introduction to the PEST model
- Understanding institutions
- Summary activities
Course 2
Internal Analysis of a Company: From Value Chain to SWOT Analysis
Determine your strategic capabilities and learn successful strategies for conducting internal environment analysis.
1 test
1 peer-graded assignment
2 weeks
5 hours per week
Week 1
Micro Analysis
- Welcome back to the course
- Introduction to the frameworks
- Industry life cycle
- Strategic group analysis
- Summary activities
Week 2
Organisational Goals and Value
- Welcome back to Week 2
- Strategic capabilities
- Value chain
- Summary activities
Course 3
Competitor Analysis
Discover how to implement successful corporate level strategy and robust organisational structures through competitive analysis.
1 peer-graded assignment
2 weeks
5 hours per week
Week 1
Organisation Goals and Values
- Welcome to the course
- Organisational value and stakeholders
- Organisational vision and mission
- Summary activities
Week 2
Strategic Actions – Business-level Strategy
- Welcome to the course
- Lean organisational pyramid
- Generic strategy
- Bowman's Clock
- Summary activities
Course 4
Strategic Goals
Discover the best methods for foreign market entry, corporate diversification strategy and corporate international strategy.
1 peer-graded assignment
2 weeks
5 hours per week
Week 1
Strategic actions - international strategy
- Welcome to the course
- Identifying international opportunity
- Foreign market entry modes
- Summary activities
Week 2
Strategic actions - corporate-level strategy
- Welcome to Week 2
- Diversification as a corporate-level strategy
- Strategic actions – Diversification
Course 5
Strategic Planning
Explore how to make the right strategic choices for your business and the role of planning in building successful strategies.
1 peer-graded assignment
2 weeks
5 hours per week
Week 1
Corporate-level Strategy - diversification
- Welcome to the course
- BCG matrix
- Assessing the dynamic environment
- Does diversification create value?
Week 2
Strategic direction and leadership
- Welcome to Week 2
- Strategic action: Which way to go?
- Strategic leadership and competitive dynamics
- Summary activities
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