Learn how to embrace your uniqueness to develop a successful personal brand on this insightful ExpertTrack with branding expert Professor Jonathan A.J. Wilson.
4 hrs per week
Approx 9 weeks
Certificates
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Course 1
Brand Identity: How Branding Works and Building Your Personal Brand
Discover the secrets behind successful brands and how you can use the same techniques to create an effective personal brand.
3 weeks
4 hours per week
Course 2
Brand Personality: How to Tell Your Story with Authenticity and Relevance
Learn how to hone in on your individuality to build a brand personality that’s genuine and connects with your target audience.
1 test
3 weeks
4 hours per week
Course 3
Brand Purpose: Marketing Yourself and Building Meaningful Connections
Learn the best practices from branding experts to present your personal brand with confidence, professionalism, and purpose.
1 peer-graded assignment
3 weeks
4 hours per week
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