Achieve a competitive edge as you build your knowledge and learn up-to-date skills in the changing digital marketing landscape with experts Red Hill Education.
6 hrs per week
Approx 12 weeks
Certificates
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How it works
Cost
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Level
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Median base salary
£42,500
UK job openings/month
1,966
Course 1
Master Digital Marketing: Introduction to Marketing
Boost your marketing skills as you explore the rise of the digital landscape and what makes an effective marketing strategy.
3 weeks
6 hours per week
Week 1
Overview of marketing
- Getting started
- Marketing foundations
- Review, reflect and prepare
Week 2
Getting started with digital marketing
- Welcome to week 2
- The state of digital
- Digital marketing channels
- Review, reflect and prepare
Week 3
Digital strategy
- Welcome to week 3
- Strategy fundamentals
- Digital transformation
- Developing a digital strategy
- Review, reflect and prepare
Course 2
Master Digital Marketing: Marketing Fundamentals
Learn how to optimise your customer’s journey as they move through the sales funnel with these effective marketing tactics.
3 weeks
6 hours per week
Week 1
Introduction to the marketing mix
- Getting started
- The marketing mix
- Review, reflect and prepare
Week 2
Customers and sales funnels
- Welcome to week 2
- The sales funnel and the customer
- Review, reflect and prepare
Week 3
The customer journey
- Welcome to week 3
- The customer journey
- Review, reflect and prepare
Course 3
Master Digital Marketing: The Marketing Mix
Get your brand or product seen as you learn how to include a pricing strategy, promotional mix, and more in your marketing.
3 weeks
6 hours per week
Week 1
Product
- Getting started
- Overview of product
- Product key characteristics
- Review, reflect and prepare
Week 2
Price
- Welcome to week 2
- Overview of price
- Pricing strategy
- Review, reflect and prepare
Week 3
Promotion, Place and extending to 7 Ps
- Welcome to week 3
- Place
- Promotion
- The 4 Ps vs the 7 Ps
- Review, reflect and complete
Course 4
Master Digital Marketing: Marketing Strategy
Develop a marketing mix strategy that aligns with your business objectives, positioning, and target audience.
3 weeks
6 hours per week
Week 1
Digital marketing objectives and audiences
- Getting started
- Setting digital marketing objectives
- Target audiences
- Review, reflect and prepare
Week 2
Internal and external analysis
- Welcome to week 2
- Competitor Analysis
- PESTEL, SWOT and other analysis
- Legal, ethical and policy considerations
- Review, reflect and prepare
Week 3
Applying the marketing mix to a strategy
- Welcome to week 3
- Selecting the marketing mix
- Monitoring and adjusting the marketing mix
- Review, reflect and complete
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