Master the fundamentals of ad ops and gain the skills to monetise online content and audiences through digital advertising with this online microcredential.
Dates
Find out more
Duration
6 weeks
Cost
$994
Credit
Learn more
Level
See requirements
Established
1974
Location
Melbourne, Australia
World ranking
Source: QS World University Rankings 2021
Before learning
You’ll have access to the welcome area to introduce yourself and familiarise yourself with the microcredential structure and course materials.
Course
From 13 Mar 2023
Digital Advertising Operations
Delve into ad ops and digital technologies to help hone your skills in digital advertising.
6 weeks
10 hours per week
Week 1
Digital advertising fundamentals and the ad technology ecosystem
- Let's get started
- Digital advertising
- Programmatic advertising
- Weekly wrap
Week 2
Publisher ad server
- Ad calls and website structure
- Campaign setup and ad server priorities
- Integration with the publisher ad server
- Yield management, insertion orders and forecasting availability
- Weekly wrap
Week 3
Products, processes and partners
- Working with SSPs and ad servers
- Working with data
- Viewability and verification
- Weekly wrap
Week 4
Campaign launch and management
- Forecasting, setup and ad format considerations
- Reporting and optimisation
- Weekly wrap
Week 5
Post-campaign and ad tags in detail
- Post-campaign
- Ad tags
- Final considerations for ad ops
- Weekly wrap
Week 6
Assessment, summary, and next steps
- Assessment preparation and submission
- Course wrap
After learning
You’ll receive a statement of completion from FutureLearn and digital certificate from Deakin University.
More courses you might like
Learners who joined this course have also enjoyed these courses.