Boost your career with AI skills that optimise digital marketing, decision-making, and operational efficiency. Learn on demand and earn 10 UK level 7 credits.
Dates
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Duration
10 weeks
Cost
$874
Credit
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Level
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Before learning
As a taster, you can engage with this short course from NBS.
Course
From 7 Oct 2024
Digital Marketing and Artificial Intelligence
Upskill in AI to optimise digital marketing and operational efficiency. Learn on demand and earn 10 UK level 7 credits.
10 weeks
Week 1
Introduction to AI and Digital Marketing
- Getting Started
- History of AI
- Current Trends and Factors
- Implications for Practice
- Further Reading
Week 2
Consumer Behaviour and Market Competition
- Changes in Consumer Behaviour
- How to Understand Behaviours
- Implications for Business
- Competitive Landscape
- Further Reading
Week 3
Exploring Types of AI
- Overview of AI Types
- Mechanical AI and Use Cases
- Thinking AI's and Use Cases
- Feeling AI and the Feeling Economy
- Further Reading
Week 4
AI in the Customer Journey
- Introducing the Customer Journey
- AI Across the Journey
- Machine Learning Across the Journey
- Managerial Implications
- Further Reading
Week 5
Business Implications of AI in the Customer Journey
- AI Across the Journey - Business Implications
- AI Across the Journey - User Perspective
- Further Reading
Week 6
Strategic Planning with AI
- Introduction to SOSTAC®
- AI Application Across the Planning Framework
- Formative Assessment
- Further Reading
Week 7
Service Design and Online Marketing Strategy
- Service Design
- Segmentation, Targeting and Positioning
- Online Value Proposition
Week 8
Integrating AI with Marketing Mix Elements
- Introduction to the 7 P's
- AI in Product, Price, Place
- AI in Promotion and People
- AI in Process
Week 9
Future Trends in AI and Marketing
- Action and Control Stages
- AI in Action and Control
- Further Reading
Week 10
Culture, Adoption, and Review
- AI as Customer
- AI in Customer Engagement
- Summative Assessment
After learning
At the end of this microcredential, you’ll submit your assessment and earn 10 UK level 7 credits and a formal certificate of completion. Credits are officially obtained once you successfully complete your assessment.
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